The questions you're about to ask.

Price, ownership, changes, hosting, cancelling, and where we are not the right fit. If yours is not here, just email us.

What if I don't like the redesign?

Tell us. Or retake the taste quiz and pick a different style. We'll send you another. There's no card on file until you point your domain at us - so you can walk away costing yourself nothing.

How do you choose my design style?

Take the three-tap taste quiz: how it should feel, light or dark, timeless or modern. Inky mixes a style from your picks. Skip it - or tap Surprise me - and we read your site and who it's for, then pick the style that fits your business best, the way you'd brief a studio. Either way, you can switch anytime.

I'm on Wix or Squarespace already. How does this work?

You stay on Wix until you decide to switch. We rebuild your site as a fresh, modern version on our hosting. When you're ready, you subscribe and point your domain at us. The old site goes quiet; the new one goes live. We don't touch your Wix account.

What about my email? My SSL? My current domain?

Your domain stays where you bought it - GoDaddy, Namecheap, Google, wherever. You just point its DNS at us. Your email at that domain keeps working untouched, because we don't run mail. SSL is automatic and free, applied the moment your domain points at us.

Where's my site hosted, and is it reliable?

On Google Cloud's global network - a static build served through a global CDN, so pages load fast from near your visitor. We also check several times a day that your live site is responding and its certificate is valid, so we usually spot a problem before you would. No website is up 100% of the time and we won't pretend otherwise, but there's no WordPress, plugin, or database to fall over, which removes the most common ways small-business sites break. More on how we host.

Is my site secure, and can it get hacked?

Your site is static HTML. There's no WordPress, no plugins, no database, and no admin login to break into, so the attack surface that hits most small-business sites simply isn't there. SSL is automatic, and we never put your site live on a domain until you've proven you own it.

Is my site backed up?

Yes - in more than one way. Your site's source lives in a private repository with full version history, every published version is archived to separate cloud storage, and we keep prior published versions, so a change can be rolled back. You can download your whole site as a zip from your dashboard any time - even after you cancel. And the records that run your site - your domain, subscription and change history - are backed up twice a day to separate cloud storage, with a restore we've tested.

How fast do changes actually happen?

Usually within a day. Often within an hour. The ceiling on speed is your designer's queue, not a ticket system. If something's urgent, say so in the email.

Who owns the design and the code?

You do. Both. The site your designer makes is yours, the underlying code is yours, the content is yours. We're hosting and refining it on your behalf, not licensing you a template you have to give back.

Can I sell things on this?

Light ecommerce - a contact form that takes orders, a Stripe button, a Calendly link - works fine and your designer will wire it. A full store with hundreds of products and a real cart is not what we built this for. If that's what you need, use Shopify.

What if you disappear like my last designer?

Fair question - you've been burned before, so we built for it. Your domain never leaves your hands. Your site is plain static files - no CMS, no proprietary format - and the complete code is yours to take the day you want it. Any developer could pick it up tomorrow. Most web companies ask you to trust they'll stick around. We just made leaving painless instead.

Can I cancel?

Anytime. You won't have to call us. Click cancel; we stop billing. You keep the site - we'll send you the files.

Do you build new sites from scratch?

Yes. No site yet? We draft your first one free from what's already public about you - your Google Business Profile, your socials, whatever you tell us. Same deal as everyone else: a real preview in 48 hours, and $29 a month only if you keep it.

When are you not the right fit?

Three cases. If you're running a big online store with inventory and checkout, you want Shopify, not us. If you genuinely enjoy building your own site, Wix or Squarespace will make you happy. And if what you want is an ongoing ads-and-outreach campaign to chase new customers, that's an agency's job - we make you findable, but we don't run campaigns.

Should I just use Wix or Squarespace instead?

If you want to build and maintain the site yourself, yes - they're genuinely good at that. The difference is who does the work. With a builder, you're the designer, the editor, and the help desk, forever. With us, a designer makes your site and we run it for you - every change you ask for, done for you. Same site, very different amount of your time.

Still have a question? Email [email protected] and the same person replies every time.

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