What "found-ready" ships.
Every site leaves the workshop with all of this in place. It's not a checklist you have to work through, or a package you pay extra for - it's just how we build.
Structured data Google and AI can read.
Every page ships with schema.org structured data - who you are, where you are, your hours, your FAQs - the machine-readable summary search engines use to tell your business apart and show it properly in results. It isn't a ticket into AI answers - Google says those need no special markup - but it costs nothing to get right, and most small-business sites have none of it.
A sitemap, and an open door for AI crawlers.
We generate a sitemap so search engines can find every page, and a robots file that explicitly welcomes the AI crawlers behind ChatGPT, Perplexity, Google's AI answers, and the rest - so the tools people now ask can actually reach and read your site.
A quotable FAQ, marked up for answers.
We turn the questions your customers actually ask into a clean FAQ - plain answers in your own words, the kind an AI assistant can lift and quote whole - with markup on top so search engines can tell the question from the answer.
Clean, accessible HTML by default.
Your site is built as semantic, accessible HTML - proper headings, alt text on images, real structure. That's easier for people to use, and easier for search engines and AI to parse. (We build to that standard as a matter of course; we don't sell it as a legal accessibility certification.)
Fast, because it's static.
There's no WordPress, no plugins, no database sitting between your visitor and the page - just static files served from a global CDN. Fast pages are their own ranking signal, and we get them for free from the way the site is built, not from a plugin you have to tune.
Kept current, not set-and-forget.
Because we host and redeploy your site, the found-ready groundwork stays in place every time we make a change for you. It doesn't quietly break the first time someone edits a page - which is exactly what happens to most sites.
The part everyone else charges for.
Everywhere else, this is a line item. A local SEO agency audits it for $375 to $5,000 as a one-off. A cockpit tool automates the busywork but can't touch your actual website. A website builder hands you a checklist and leaves the work to you. We're the only one that owns the whole chain - the redesign, the hosting, and the redeploy pipeline - so the technical half of being found isn't something we sell you on top. It's a byproduct of building your site properly, included in the flat $29 a month.
What found-ready is - and isn't.
What it isn't
Found-ready is the foundation, not a campaign. We don't run ads, manage your Google Business Profile week to week, chase reviews, or promise you'll rank first or get quoted by any particular AI - no honest provider can guarantee that. If ongoing marketing is the job to be done, that's what an agency is for.
What it is
The technical groundwork that decides whether you can be found at all - structured, fast, crawlable, legible to Google and AI - built into every site we ship and kept current for as long as we host it. It's the part most small-business sites are missing, and the part we hand you as standard.
Questions people ask.
What does "found-ready" actually mean?
It means every site we build ships with the technical groundwork that helps search engines and AI assistants find, read, and understand it: schema.org structured data, a sitemap, an AI-crawler-friendly robots file, a marked-up FAQ, and clean, accessible, fast HTML. It's built in on every site, not sold as an add-on.
Will this get me to the top of Google?
We can't promise a ranking, and you should be wary of anyone who does. What we can do is make sure your site is technically sound and easy for Google and AI search to read - the foundation everything else builds on. Rankings also depend on your reputation, reviews, and competition, which is where an ongoing marketing campaign comes in.
Will ChatGPT or Perplexity actually quote my site?
We write your content so it can be quoted - clear, claim-first answers in your own words - and we make sure the AI crawlers are welcome to read it. Whether any given AI cites you on any given day isn't something we or anyone can guarantee, but a site they can't read has no chance at all. Found-ready gives you the chance.
Is this AEO, GEO or AI SEO?
They're three names for much the same job: making your business easy for AI assistants like ChatGPT, Perplexity and Google's AI answers to find, understand and mention. AEO (answer engine optimization) is the older name, from the days of featured snippets and voice answers. GEO (generative engine optimization) comes from a 2023 research paper. AI SEO is the name most people search for. Whatever the label, the part that lives on your website is what found-ready ships: pages AI crawlers can reach and read, plain answers in your own words, and your details stated clearly. Google says its AI answers need no special file or markup, so be wary of anyone selling AEO as a technical trick. The rest of it happens off your site, in your Google Business Profile, your reviews and the directories that list you.
Is this the same as SEO?
It's the technical half of it - the part that lives in how your site is built and hosted. SEO also includes ongoing work like content, reviews, and links that a marketing agency runs over time. We ship the foundation with every site; we don't run the ongoing campaign. And we'll never tell you "SEO is dead" - AI search is built on the same fundamentals, which is exactly why they're worth getting right.
See your site redesigned. Then decide.
Paste your URL and we'll email you a fresh redesign in 48 hours - found-ready as standard. Free, no card. If you like it, it's $29 a month, with all of the above included.
No card. No commitment. 48 hours.