Someone searching for a skin doctor sees a dermatologist, a laser centre and a salon on the same screen.
Ask for a change.
Your clinic's website changes.
Send us your clinic's website. We freshen it up or just copy it over, free, in 48 hours. Then you just ask, on WhatsApp or your dashboard: a new treatment, new timings, fresh photos. $29 a month covers the hosting and unlimited reasonable changes.
- No card
- No obligation
- Nothing to cancel
Free to see. $29 a month only if you go live with it.
Correct. Current. Clear about what you actually do.
Someone with a skin problem searches for the problem, not a clinic. By the time they reach your website, they have four questions.
Is this a dermatologist, and what are they qualified in?
Do they treat what I have?
What actually happens at the first visit?
Where is the clinic, and how do I reach someone?
Your website should answer all four plainly. And your Google listing should say the same things.
The enquiries you want, and the ones that take up an afternoon.
Most wrong calls come when your website never says plainly what your clinic does and does not do.
When it does, the right patients reach you. The wrong calls stop before they take up a slot.
Fewer wrong calls is worth more than more calls.
Your practice changes. Your website shouldn't hold it back.
A consultant starts visiting on Thursdays. You start offering something new. The clinic photographs are three years old. Patients keep asking the same thing at the desk.
With a normal website, every one of those becomes another message to whoever built it, another quote, another follow-up, and another thing that sits on the list for eight months.
No editor. No tickets. Your front desk knows the new timings. Connect their phone and they can ask for website changes on WhatsApp.
Most changes are live within the hour. All within 48.
How it works
Your website,
without the admin.
Step 1
Show Inky what you have
Paste your website address. No website? Tap “We don't have a website yet” and tell us about your business. Your Google or Instagram link can go there too.
Step 2
See your site in 48 hours
Free, no card. You decide after you see it, with three rounds of changes, free, before you pay anything.
Step 3
Then just ask for changes
Say it in plain words. It goes live. As often as you like: a new doctor, a new treatment, revised timings.
Compliance
Built for a medical practice. And for the rules that come with one.
Doctors practise under the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002, made by the Medical Council of India and applied today by the National Medical Commission. Factual information is permitted; content written to solicit patients is not. We build your site from what your clinic already says about itself, and you read the whole site before it goes live, so you can check every claim on it against those rules.
What the rules allow
- Your qualifications, registrations and experience, stated plainly.
- The conditions you treat and the treatments you offer, described factually.
- Photographs of your clinic and its facilities.
- Clear information about how a consultation works.
What they rule out
- Claims about being the best or the leading anything.
- Language written to persuade someone that a doctor is better than another doctor.
Your website can help the right person understand your practice and reach you, without going near that line.
Every contact-form enquiry, in one place.
When someone fills in the contact form on your site, it lands in your dashboard and is emailed to you.
You reply straight from there.
Every one is kept, even if the email goes astray.
Enquiries
From your contact form
Built for AI search.
And still built for Google.
People now ask ChatGPT, Gemini and Perplexity where to go about a skin problem.
We build your site so they can read your details.
Your site ships ready to be found:
clean for Google, and legible to the AI tools people ask instead.
- ChatGPT
- Gemini
- Perplexity
- Google AI
Your site and domain stay yours
If you leave, ask and we email you a download link to your files. There is no exit fee.
Pricing
Everything your clinic's website needs. $29 a month.
$29a month
Everything included. One flat fee. No setup fee. Cancel anytime.
- Unlimited reasonable changes
- New pages
- Hosting
- Nothing to update or patch
- Every version kept
- Site speed
- Technical SEO
- Built for AI search and Google
- Enquiry dashboard
No card. No obligation. You see your site before you pay anything.
Early-customer rate. While we are still small.
What you usually choose between
$29 a month
And it stays current. Unlimited reasonable changes, and you own everything.
But you don't need to decide from a pricing table.
See what Inky would do with your clinic's site first.
FAQ
A few things you might want to know.
What doesn't InkySites do?
No ads. No reels. No photo shoots. No social media management. Plenty of agencies do those, for a monthly programme, with ad spend on top.
And two things Inky does not do. No review campaigns: Inky does not manufacture reviews or run campaigns to get them. No superlatives: not the best, not the leading, not the top, because the sentence that helps you this month is the one that causes the problem later.
If an agency has quoted you for a skin clinic campaign, this is the list worth checking it against.
We do aesthetic treatments as well as medical dermatology. Does this still work?
Yes. Most skin clinics do both. Inky will list your aesthetic services factually alongside everything else, written as plain information rather than promotion, the same way it lists a medical condition.
Can you get us more Google reviews?
No, and that is on purpose. Soliciting patient reviews sits in the part of the code we would rather not test on your registration. Reviews patients leave on their own are yours and they are fine. Manufacturing them is not something we will do.
Should we list consultation fees or treatment prices?
That is your call and Inky will do either. If you want prices shown, it presents them as plain factual information with no comparison and no persuasion around them. If you would rather not, the page simply says how to ask.
We have visiting consultants who come on set days. Can our site handle that?
Yes. Profiles, qualifications and the days each doctor sees patients, changed whenever the roster changes. Just ask.
Do you handle appointment booking?
Today you get an enquiry form and a WhatsApp button that reaches your front desk directly. Inky does not connect to your practice management software. That is deliberate: connecting to patient records would put us in possession of clinical data, and we would rather not hold anything about your patients that we do not need.
We're already on Practo. Do we still need this?
Practo gives you visibility on a platform where your profile sits alongside several other clinics. Your own site is the one place where it doesn't, and where you can say plainly what you treat and what you don't. Most clinics do well with both. Inky does not replace or touch your Practo presence.
Can our front desk send the changes?
Yes. Connect the front desk's phone from your dashboard, and whoever's on the desk can WhatsApp us the change: new timings, a holiday notice, a new doctor's photo. Once we host your site, it goes live when it's done, exactly as yours would, unless they ask to see it first. Then the preview comes back to that phone, and once your site is live, a tap there publishes it. Your patients still use the WhatsApp button on your website to reach your front desk.
How quickly are changes made?
Most changes are live within the hour. All within 48.
What if we don't have a website at all?
We build your first one free from what you tell us: your business's name, what you do, and any photos, files or links you have. Same deal as everyone else: a real preview in 48 hours, and $29 a month only if you go live with it.
Is the free preview actually free?
Yes. You see the finished site before you pay anything, and if you walk away there is nothing to cancel and nothing owed. We do it because it is a better argument than anything we could write on this page.
Do we own our website?
You do. Both the design and the code. The site we make for you is yours, the underlying code is yours, the content is yours. We're hosting and refining it on your behalf, not licensing you a template you have to give back.
Make it easy for the right patient to understand your practice.
Show Inky what you have. See what it could be, in 48 hours.
Get your free previewNo card. No obligation.